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Google Search Engine Optimization (SEO) refers to the practice of optimizing a website or web page to improve its visibility and ranking in Google's search engine results pages (SERPs). It involves various techniques and strategies aimed at enhancing the website's relevance and authority, making it more likely to appear higher in the organic (non-paid) search results for relevant queries.The goal of Google SEO is to attract organic traffic to a website by increasing its visibility to users searching for specific keywords or topics. When users search for information on Google, the search engine's algorithm evaluates numerous factors to determine the most relevant and useful results to display.
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